AI-augmented worklife
Competitive advantage in the future depends on mastering both technology and humanity
This article is a translated version of a piece that was first published in Talouselämä on 16.4.2025.

We’re moving into an era where digitalization isn’t just part of everyday life — it is everyday life.
Niko Kivelä, Head of DevOps at SOK, and Tuomas Leppilampi, Quality Specialist at Sevendos, reflect on how the AI revolution is reshaping the meaning of work, our roles, and the way expertise is built. The overall impact depends heavily on how ready organizations are to lead this change and how willing they are to embrace new technologies.
Smart tools are the accelerators of the new industrial revolution
Knowledge work today is about blending information, experience, and human understanding — not just managing technology. This shift shows up in the growing importance of communication skills, empathy, and the ability to grasp abstract concepts in expert roles. Technology won't do our work, but it can free us to focus on what makes our work meaningful.
We’re living in the era of the Fourth Industrial Revolution. And spoiler: it didn’t start with OpenAI launching ChatGPT in November 2022. Smart devices were already fully integrated into our lives by then. Phones and smart home appliances — these are AI solutions that quietly make our lives smoother. So the real question isn’t “Where is AI being used?” but rather, “Where isn’t it?”
Expertise is built with technology, not despite it
Digital identity is about how we think, act, and evolve in a digital environment, alone and together. It’s a mix of personal experience, values, technical skills, empathy, and adaptability in a constantly changing world. And let’s be honest: the gap between human brainpower and the speed of smart tools developing is measured in hundreds of thousands of years. That being said, seeking help from tools that can aid in understanding and using data is very natural.
AI is here to stay. It can be a coach, an assistant, and sometimes even a decision-maker. But, plot twist, using it well requires a whole new set of skills: knowing when and how to put technology to use.
The real value of AI only comes when we can guide and limit what it does. And companies investing in their digital core expertise will have a much better shot at steering their own future.
AI should, and must, be harnessed
The way AI gets used at work will look very different depending on the organization and the job. Even so, using large language models like OpenAI’s ChatGPT or Microsoft’s Copilot can stir up mixed feelings about professional identity.
Good news: Using smart tools doesn’t make your work less valuable. As Kivelä emphasizes, with the right approach, there's no need for fear. Frankly, it’s a bit naive to think AI wouldn’t be used at all in the future workplace. When hiring ramps up and teams expand, it’s only natural to leverage AI for efficiency and to tame growing complexity.
Kivelä points out there’s way too much hype around AI right now. It's just a tool, after all. It doesn’t solve problems on its own — it’s a sidekick in the adventure of solving them.
Don’t forget the human touch alongside technology
Alongside the rapid march of technological progress runs a quieter, yet absolutely vital force: humanity. The sense of meaning in work, trust, belonging, and the ability to influence our work aren’t disappearing — if anything, they’re becoming even more important in this whirlwind of technological change. As tools evolve faster, people crave stable anchors.
Both Kivelä and Leppilampi stress: Technology by itself doesn’t make work better or easier. It can support, speed up, and streamline, but the real magic happens when people understand why and how to use it.
AI can’t read a room’s mood, sense when a teammate needs support, or deliver respectful feedback. These are the moments where humans must lead. Today, many organizations are exploring ways to use AI more effectively. But at the same time, we must ask: How do we keep humanity at the center? Leading with technology means understanding people and the cultures where work happens. Good tools can enable, but they can’t solve it on their own. That’s up to work communities where learning, uncertainty, and open dialogue are not just allowed, but encouraged.
In the future, the organizations that thrive will be those that can combine sharp technological skills with a deep understanding of people. Knowledge work isn't just about processing information. It’s about collaboration, communication, and the ability to create something new together.
If we do this right, technological change won’t just reshape work, it will strengthen the very human skills that make great work possible. Let’s just remember, people aren't part of the system — the system is part of us.
Want to learn more?
Dive deeper into the topic with Niko and Tuomas’ 50-minute video podcast. (Remember to click on English subtitles, and enjoy!)
Meet the experts
Tuomas Leppilampi
Tuomas is a Quality Specialist in Sevendos’ Hidden Trail business unit, focusing on quality consulting. In transformation projects, he’s the driving force who’s not afraid to challenge old habits and mindsets — even in tough situations. He’s currently especially fascinated by the role we choose to give intelligent tools in our lives.
Niko Kivelä
Niko is the Head of DevOps at SOK. He’s spent years deep in the heart of what’s considered a "technical" field — always with a human-centered approach. Focusing on improving developers' work experience, Niko has delved into the themes of communication and community-building. Thanks largely to his work, SOK is now a thought leader in this space.
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